Pergola on the Roof

Pergola on the Roof is a unique pop-up eatery located on the top floor of a multi-storey car park in West London. It features a huge 100ft pergola, 4 restaurants, 2 bars, day beds and dining services. Open over the entire summer, the event attracted over 100,000 visitors throughout 2016 and has since expanded to include a nordic-style winter forest iteration.

The event needed a simple brand and illustration to convey the feel of a warm summer evening under the pergola overlooking the city. In keeping with the Mediterranean feel, inspiration came from old French and Italian posters of the early 1900s.


Incipio Events


Events / Restaurant


Illustration, Branding