Open Aesthetic

Based around their brand ethos of collaboration, action, disruption and flexibility, the adaptive logo represents the fluid nature of how Open Aesthetic work.

I reduced the O and A down to their most basic characteristics – the circle and acute triangle – disrupting the circle to create the point. The method used to create each symbol varies – from nudging a scan to cutting the away fabric.


Open Aesthetic


Art / Fashion / Design


Brand Identity, Clothing Design, Poster Design