Firetoys are a specialist online retailer supplying circus equipment and props. Products include balls, diabolos, clubs, unicycles, poi, staff, aerial ropes, trapezes and much more.
They needed a new website to stay competitive and at the top of their industry. The challenge was to make their huge range of stock easily accessible and searchable. The site needed to be responsive, cater for wide variations in product type whilst keeping the entire shopping process streamlined for the user.
Sports Equipment / Online Retail